Hey there, future Etsy mogul!
Today, I’m zeroing in on a game-changing strategy for Etsy sellers: tapping into low-competition, high-search digital product niches that actually make money. Yes, even if you’re just getting started. No 5-year-old shop, no hundreds of listings required.
Let’s talk real Etsy income, real quick.
Why Niche Strategy Beats “Trying to Sell Everything”
Etsy is still a goldmine for digital products, but here’s the catch: going broad means drowning in competition. The solution? Focus on micro-niches—those juicy pockets of high demand but low saturation.
By targeting these overlooked but profitable areas, even new sellers can earn thousands a month. The key lies in doing smart keyword research, using the right tools, and niching down with purpose.
Let’s unpack this Etsy roadmap together.
Step 1: Use the Right Research Tool—EverBee
First things first, let’s talk about EverBee. This is a powerful yet beginner-friendly Etsy keyword and market research tool that’s about to become your best friend.
EverBee gives you access to:
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Monthly search volume: How many people are actually looking for your product?
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Competition level: How many listings already exist for that keyword?
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Keyword score: A quick-glance measure of opportunity (high volume, low competition = goldmine)
It’s a no-brainer tool for Etsy sellers who want to work smarter, not harder.
Step 2: Explore These 5 Profitable, Unsaturated Etsy Niches
Now let’s get into the good stuff—five real-world digital product niches that are crushing it right now on Etsy. All examples are backed by EverBee analytics and actual Etsy sales data.
1. Canva Templates
Example: Editable Bootleg Wrap T-Shirt Template
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334 orders in one month
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$1,500+ in revenue
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Keywords: “wrap tee template,” “custom bootleg shirt”
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✅ Low competition, great keyword scores
Why it works: Canva templates are super beginner-friendly to create, and this sub-niche (bootleg/wrap tee designs) taps into a trendy, high-converting aesthetic. Pro tip: make templates for seasonal trends or specific target groups (teachers, coaches, moms, etc.).
2. Clip Art
Example: Sea Animal Bundle (52 graphics)
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164 orders in one month
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$2,100+ in revenue
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Keywords: “sea life graphics” (878 competition), “underwater stickers” (3,700 competition)
Why it works: Clip art bundles are fun to create, have a long shelf life, and allow for endless theme variations (sea animals, fall harvest, celestial, etc.). Use this niche to create high-volume, low-competition packs that graphic designers, teachers, and scrapbookers love.
3. Pregnancy Announcements
Example: Halloween-Themed Editable Pregnancy Reveal
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237 orders in two months
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$2,500+ in revenue
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Keywords: “Halloween it’s a girl” (1,500 competition), “whimsical enchanting” (88,200 competition—but with strong scores)
Why it works: This niche is emotionally charged and creates highly shareable moments. Layer in seasonal themes like Halloween, Christmas, or Valentine’s Day for year-round relevance.
4. Digital Planners
Example: Minimalist 2025 Planner in Neutral Tones
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384 orders in two months
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$2,600+ in revenue
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Keyword Tip: “ADHD digital planner” = low competition, high search
Why it works: Planners are evergreen and highly customizable. You can build out entire product lines based on themes like self-care, ADHD productivity, student life, or mom schedules. Bonus? Offer bundles in multiple color palettes to boost average cart value.
5. Wedding Invitations
Example: Newlywed Times (Newspaper-Style)
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1,700+ orders in six months
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$4,700 in revenue
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Keywords: “newlywed times,” “Etsy newspaper program” = low comp, high scores
Why it works: Weddings are always in season. This example is unique, eye-catching, and easily customizable—exactly what brides (and grooms) want. Add themed variations like beach weddings, elopements, or Halloween nuptials to multiply your product line.
Step 3: Validate Your Niche Like a Pro
Don’t just take your own hunches as gospel. Here’s how to double-confirm a winning niche:
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Etsy Listing Badges
Look for “Bestseller” and “Popular Now” tags. -
EverBee Keyword Metrics
Aim for keywords with <20,000 competition (ideally under 10K for new shops) and solid monthly search volume. -
Sales Data
Use EverBee or Etsy analytics to check listing age and order volume. If a 2-month-old product already has hundreds of sales? That’s your green light.
Step 4: Bundle and Vary for Bigger Paydays
Once you’ve nailed your niche, increase your revenue by:
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Creating product variations (e.g., pink vs. neutral vs. boho wedding invites)
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Offering bundles (3-in-1 digital planners, seasonal clip art packs, etc.)
Bundles = higher perceived value + increased average order value. Plus, Etsy shoppers love feeling like they’re getting a deal.
Step 5: Remember This Mindset Shift…
One viral listing can change your life. Yep. Just one. I’ve seen new sellers build thriving shops off the back of a single well-placed, well-researched product.
Here’s the formula to keep in mind:
Specificity > Popularity.
A product for “ADHD moms planning Halloween” will outperform a generic “digital planner” every time.
Etsy Success Doesn’t Take Forever—It Takes Focus
Let’s wrap it up with some quick takeaways:
✅ You don’t need a big shop or years of experience
✅ You do need EverBee or another research tool
✅ Focus on micro-niches with low competition
✅ Track trends, seasonality, and badge indicators
✅ Multiply your revenue with bundles and variations
Ready to Launch Your Etsy Empire?
Your digital product side hustle won’t scale itself. But with the right niche, research, and strategy? You’re looking at serious, scalable income.
Now go turn that blank Canva page into cash. You’ve got this!